Understanding Phone Cameras and the QR Code
- August 20th, 2010
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A lot of individuals likely wouldn’t recognize the QR code by name, but astonishingly most citizens actually see them very oftentimes. While normal barcodes, such as UPC codes are universally noticeable as the rectangular set of parallel lines, a QR code is another form of bar code. Instead of being scanned in one dimension, like UPC codes (skimmed in one way across the lines), these codes are in reality two dimensional. They are made up of many small squares, which oftentimes make up even more larger squares by filling in or leaving blank specific spots.
These codes, since they are glanced over in two dimensions, are in reality able to admit a significantly larger amount of information. In addition to that, these codes can admit selective information that was not standard (or even possible) in earlier or one dimensional codes. This can take on things like web sites, extra product descriptions, multiple dates, as well as basic data that is familiar in codes such as UPC. This has made it more well-off to pass on larger amounts of information and data in a familiar format without a huge price tag. There are now even simpler ways to garner information out of these new bar codes.
In the past it has been basically unbearable, or in the very least unbelievably impractical for the average consumer to scan a bar code personally. Now many locations are mounting kiosks that allow shoppers to scan codes for prices and info. Also, many new cell phones and smart phones have software program that takes a pictures of these newer two dimensional codes, and then scans them using acknowledgment and analysis software program. This puts unprecedented amounts of info at the fingerprints of consumers and shoppers, even providing them to surf the internet for data and competitive prices while at a store and reckoning making a purchase.